Facebook Dark Posts
Welcome to the Dark Side! Facebook Dark Posts are an advertising & agency term for a targeted Facebook post. The term "Dark" is used because it isn't seen on your main page and only the people you have targeted (usually outside of your followers) will see the ad.
Now the sheer power and targeting capability of Facebook's ad platform is scary... seriously NSA scary, but lucky for you it's relatively cheap and extremely effective if used correctly.
Want to target 1,000 CEO's who live in the Zip Code of 92101 about your upcoming CEO conference? That'll cost you about 10 bucks. Do you have a lawn mowing service and want to target every single Homeowner in Pacific Beach who currently is in town and living there. We can do that, too.
You have to see it to believe it, so come on in and we'll show you how to Dark Post!