Success Story: Dunkin' Donuts Laguna Hills Grand Opening

Imagine this. It's 4:50am and a line of 300+ Dunkin' Donut Fans are intently watching their iPhones for the clock to strike 5am. The reason? The much anticipated Grand Opening of Dunkin' Donuts Laguna Hills, CA! They've followed along via Social Media for 12 months, watched the announcement of Dunkin's expansion, the ground breaking ceremony, the in-progress building shots, and a tease of Dunkin' Donuts cups and blow up donut floaties in pools around Orange County. These people love their donut floaties. 

After sharing in the journey for over a year, you can imagine why this mix of Diehard Dunkin' Fans from both the East and West Coast are (im)patiently waiting the most anticipated new donut stop around.

Paradeigm partnered with Precision Hospitality Development, a franchisee of soon to be over 10 Dunkin' Donuts Locations in South Orange County. To build a community through grassroots Social Media campaigns.