Success Story: Dunkin' Donuts Irvine Grand Opening (Part II)
It's 4:50am, again. This seems oddly familiar. A line of 300+ long, eagerly awaits the Grand Opening of Dunkin' Donuts Irvine. The only difference from the first is that both the Drive-Thru & Walk-Up lines are even that much larger. We're not joking, look at this video.
The next day comes and a record number of customers come out again. And again, day after day. Another Success. The largest opening week in Revenue for any Dunkin' Donuts location in Orange County.
We ended up with over 200,000+ Impressions with around only $300 in Ad spend. All other social noise & impressions were created by well planned E-mail Blasts, Influencer Outreach, Giveaways, and Organic Posts.